Social Media is about communicating and making connections. Jeff Cohen, Director of Social Media at MDG Advertising, makes business more social. Bringing his experience in online media, technology development, mobile, and community management, Jeff works with MDG's clients to develop and implement strategic social media initiatives to engage with their customers in ways never before possible. He has created and implemented campaigns such as the globally successful WeVisitMexico social media presence for The Mexico Tourism Board as well as campaigns in industries such as luxury goods, hospitality, travel, healthcare, and retail. Jeff previously led the community management team at a successful web startup and was the founder and principal of a media and technology consulting firm. Jeff served on the Board of Directors of the South Florida Interactive Marketing Association (SFIMA) as Social Media Chair, he's a co-founder of the SeaTweetup social media cruise and is the Foursquare Mayor of a really great pizza place.