Alexandra Figueredo: Founder of Mission Based Branding Institute (MissionBasedBranding.com), a full-service communications agency specializing in helping mission-driven businesses, ranging from large corporate campaigns to small businesses and solo-entrepreneurs. She helps brands define their mission and effectively communicate their story and message while being socially responsible. Her unique approach helps businesses build an ongoing, organic and engaged community of customers and clients using online tactics and social media platforms mixed with traditional marketing. Alexandra also trains and provides seminars for businesses and teams on online and offline marketing topics and corporate social responsibility.