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For more information visit Miami Social Media • The event is FREE but registration is required. Click here to register. Free parking courtesy of Miami Parking Authority DOSP in Lot C in front of the Arsht Center from 11 AM to 5 PM. Mention "Social Media Day" BEFORE 5 PM to the lot attendant.

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Sunday, June 30 • 4:00pm - 4:30pm
Social Media: The Knife in Advertising's Back FULL

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Did you know you are more likely to complete a NAVY SEAL training than you are to click on a banner ad (source: Hubspot)? Social media is changing the way people digest media. It is becoming more and more evident to brands that they need to earn their customers’ trust and the best way to achieve that is through daily interaction. Lots of people will stress the need for engagement, but few of them will tell you how to do it. In this session, we’ll cover the essentials:

• How to incorporate social media into traditional advertising
• How to join the conversation, not just be the conversation
• How the sales cycle has changed with social media

Social is the thread that holds your business together. After attending this session, you will be able to incorporate social media into everything your company does.
Speakers
avatar for Chase Fitzgerald

Chase Fitzgerald

Social Media Strategy Manager, Max Borges Agency
Chase Fitzgerald oversees social media strategy at the Max Borges Agency, a public relations and social media agency that works exclusively with B2B and B2C technology firms. He specializes in product support and sell-through as it relates to social media marketing and has worked... Read More →

Sunday June 30, 2013 4:00pm - 4:30pm EDT
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